How do I perform a website speed test?
A website web page speed test is a measurement of how quickly a user can load a website page. It’s usually measured in milliseconds. There are plenty of tools out there that perform a website speed test.
One of the most popular website speed test websites used for monitoring and testing is Page Speed Insights by google – it comes with an easy-to-use dashboard that provides instant feedback with key metrics and trouble spots that might slow down your website.
To test you website page load speed just click this link and type in your home page domain. Run the speed test and after google performs the analysis you get some key metrics and other results.
Why website page speed is important?
You might be surprise to know how long the average person is prepared to wait for a website to load.
Research from around the world indicates your webpage has just 3 seconds to load before you say goodbye to more than 50% of your visitors.
So you if ran your website speed test and the load time is greater then 3 seconds you might have some work to do. The more visitors that ‘bounce’ the more your google search ranking will be impacted (lower ranking).
What is a good website speed range?
One second is a fast website page load speed, but if you can achieve less than 3 seconds that is considered good. So try to achieve load speed / website page speed test result of less than three seconds. Website load times will increase with the size and complexity of your site.
Essentially if the page has more content/images then this means more resources are being downloaded and therefore there is a higher likelihood that response time will slow down.
Impact of Large Graphic Files
If your website features video content be aware that videos mean slower web performance loading times (it might be worth decreasing the video quality if you must use it).
The graphics content in general, video or images used in your design impact how fast or slow pages load up, so keep this in mind when designing or modifying your website.
Why test your mobile website speed?
A mobile website speed test is important because it shows how quickly the site loads for people on a smartphone. No one likes waiting! Slow-loading pages result in dissatisfaction and the increased likelihood of a visit leaving the site fast (bouncing).
The quicker you can load a page, the more likely that user will visit your website again, which is why web performance testing and optimization are so crucial to building an effective online presence.
Mobile searches make up 60% of all search volume on Google. Mobile-friendly websites not only use less bandwidth than ones that take forever to load, they also result in a better user experience which keeps visitor retention rates high.
Google Mobile-First Indexing
Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Prior to March 2021 the Google primarily used the desktop version of a page’s content when determining the relevance of a page to a user’s search.
Speedy mobile page elements result in higher rankings.
Website Performance Tools
If you are looking for a page speed test tool here are a few to check out, it’s now time to test your website.
Google PageSpeed Insights
Google PageSpeed Insights is a webmaster’s best friend to monitor website page speed. It provides nearly instant key metrics feedback about how well a website is optimized for both mobile and desktop browsing, plus high level information on how to fix specific errors.
The key objective of GTMetrix is to analyse the performance of your website and provide you with a list of actionable recommendations to improve it.
GTmetrix combines Google PageSpeed Insights with YSlow and other performance analysis tools. The tool displays a summary of your page load time, page size, and number of requests.
It also displays a list of requests in a waterfall chart, enabling you to identify problem areas and bottlenecks. It is a free tool that includes enhanced webpage testing and report options if you set up an account.
Pingdom Website Speed Test Tool
Pingdom was built to both speed test your site and help you analyze your website load speeds.
Pingdom is a great speed test tool as it uses distinct reporting categories ‘state colors’, ‘content types’, ‘Server Response Codes’ which make it easy to identify issues.
What causes poor website performance?
Webpage performance can be impacted by a variety of factors, including the network where the website resides, server performance, server location, browser, image sizes, and plugins.
If a user’s internet connection is slow or unstable it could also lead to decreased site performance. Note however speed tests are not impact by a users local internet connection.
1. Unoptimized Images
Unoptimized images is usually the most common reason behind website slowness. High-resolution images can consume lots of bandwidth while loading; uploading larger sized pictures and then scaling them down may unnecessarily increase the size, which in turn causes your web page to load slowly.
There are many free tools for optimizing png and jpg images. A popular free tool is tingpng.
Some plugins are really convenient and can be used to add some dynamic content, but if implemented incorrectly they may actually cripple your website’s performance.
If you’re using multiple API calls together then there will result significant delays while loading all of these scripts which means that people visiting your site might have no idea what’s waiting on them with an infinite wait timer until everything finally pops up!
3. Excessive HTTP Requests
Having too many files on your website can lead to a slow loading time. When someone visits your site, the browser needs to make several requests in order for all of these assets and resources to load.
These requests takes up valuable site loading time.
4. Not Making Use of Caching Techniques
Caching is the process of saving data in a place where it can be retrieved from quickly. It reduces load on your server and speeds up access to pages if they are repeatedly accessed by users.
Caches allow for faster response times when accessing frequently used resources or content that does not change often such as images and HTML pages, which will result in increased customer satisfaction rates because their experience with the site would have been much more fluid than before.
Setting up browser / HTTP / HTTP Headers caching and server-side caching is likely result in a significant improvement in website performance.
5. Not Using a CDN Service
A CDN service is a worldwide network of servers at various locations around the world that store content and deliver it to visitors with high availability and performance. It also provides faster loading times for your website.
When website visitors request content, they are served by the nearest node location and as such this reduces round-trip-time (RTT).
6. Bad Hosting
A website hosting service provider is your gateway to internet connectivity. The better they are, the less potential for page loading speed impact from hosting.
Websites with low page load speeds tend to be dragged down by a variety of factors such as uncompressed images, multiple HTTP requests for large files, and bulky code.
It can be a difficult task to figure out what exactly is causing the website to slow down.
No matter what the root cause might be, you should make every effort to make the required improvements that get load speed score on google page speed test above 90 because failure to do so could be a significant loss in revenue.
If cannot get website speed test improvement after implementing changes suggested by Google Page Speed Insights and GTMetrix then contact us for advice.
Nxsys is an IT service provider company with the expertise to design and develop web/eCommerce solutions for any industry. From small business to healthcare to government, we have been delivering technology solutions for our clients since 2007. Our team of professionals knows how to take your business’s needs and find a solution that fits them perfectly.