If you own a small business, or planning to start a business this year, add one more thing to your to-do list: setup a custom email address.
Yes, using a free email is impacting your business… You Just Don’t Know It.
Here is why…
The goal of company branding is to ensure that potential customers know exactly who your brand is, and that you look professional. Just like you’d have a custom URL for your website rather than something like mybusiness.wordpress.com, you also need a professional address to provide consistent branding.
Not convinced that you need to go to the trouble of creating a custom email address?
Here are a few other reasons why you absolutely need one for your business.
1. @Gmail or @Yahoo Screams ‘Unprofessional!’
If your argument against a custom email address is that Gmail, Hotmail and Yahoo provide perfectly good free ones, consider this: if you were thinking about spending a fair amount of money with a company, which salesperson email would you feel more confident in:
Using free email addresses detracts from the value you want to offer your customers. They’re too busy trying to figure out why you didn’t spend that nominal cost for a custom email address to actually buy from you. And since your competitors all use custom email addresses, that might be the single factor that sends business elsewhere.
You’re right in thinking that an email address shouldn’t validate your credibility, but it does, on some subconscious level. Make sure the impression that potential customers get of your brand isn’t marred by a free email address.
2. You Can Standardize Email Addresses
When you use free emails, you’re at the mercy of whatever usernames are still available. If your name is Brad Smith, good luck getting that email without adding all kinds of characters and numbers to the address, like [email protected]!
3. When Someone Leaves, You Keep Control
What happens when your marketing manager leaves, taking her personal email with him/her? If they were using it to conduct business for your organization, you won’t be able to access those emails.
On the other hand, if you set up an account under his/her name, you can redirect those emails to go to your newly hired marketing manager. Or, you could create a generic email for certain roles, like [email protected] so that the new hire just takes over management of that account. They would just need to change the display name to their own.
4. A Branded Email Does Your Marketing For You
Have you ever seen someone’s email address on a business card and looked up the website because you were curious? That doesn’t happen with free email addresses. But, if you use your domain within your website, you’re getting your brand in front of more potential customers.
That email address should appear in each employee’s email signature, as well as on business cards and marketing materials. Every place you have that branded email address is one more opportunity to attract new business!
5. You Can Create as Many Emails as You Want
Even if you’re a one-person operation, you can create emails for different purposes like sales, customer service, orders, etc. This can give the impression that your company is larger than it is (which is not a bad thing), and in the event that one day you hire for those roles, you can simply assign those email addresses to other employees.
Here are some other tips when setting up custom email address:
- Start with a simple domain name. The shorter, the better. Make sure it’s easy to spell and pronounce.
- Decide on a naming convention for all emails for your staff. (ie [email protected])
- When staff leaves, make sure to set up email forwarding for those emails to automatically send to another employee.
If you take yourself seriously as a small business owner, you should consider setting up a custom email address.
Custom Email Setup Options
If you are tech-savvy then you might want to have a go at selecting a email hosting company and choosing a suitable plan online. There are lots of options and support available from the main service providers in this space.
Business Email Setup Discount Offer
While there are multiple options for creating custom email addresses, we can help if you just want to get it done without any hassles.
Nxsys Web Services currently has a special offer for subscribers.
Nxsys will setup you your custom email(s) for only $299 inc gst, (normally $399), just mention this blog and consider it done. Get started here.