What are Google ads you ask?
As you might expect, the best answer is found on Google. This is what google tells us:
Google Ads is Google’s online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.
Why Google Ads So Relevant In Digital Marketing
1. Google’s massive reach
The search engine handles an obscene 2+ trillion searches per year. That’s over 5 billion searches per day.
Among those are people looking for solutions to problems that your business can offer. If they’ve ever used the internet, chances are they’ve Googled the answer to something. And if you can help them find the answer, even if it’s with an ad, they’re more likely to choose you than your competitor.
2. Googles capabilities that allow for a range of targeting
With Google, there’s something for every business and every prospect at all stages of the buyer journey.
Bidding on broad keyword search terms like “accounting software” will show your ad to prospects at the earlier stages of the product research process. Once you get them to your website:
- Capture their information with your lead generation app and start sending them informative content that proves your authority.
- If they don’t convert, use google audience re-targeting to draw them back until they do.
Another powerful technique for adding to your customer base is bidding on long-tail keyword search terms like “accounting software for freelance marketers.” These generally are less expensive, and they’re worth it for capturing the attention of people who are looking for exactly what you offer. Most times people who search long, specific strings of keywords have more intent.
It is intent is what makes the people you reach on Google Ads so valuable.
3. Google Ads & Intent
The biggest difference between the people you’re reaching with Google Ads and the people you’re reaching with other forms of advertising is their intent.
On social media, for example, people aren’t looking to be advertised to. They’re not looking for solutions to the issues that plague their everyday lives. They’re looking for baby pictures and vacation photos and family updates. And when you advertise to someone who doesn’t want to be advertised to, there’s a better chance you get tuned out.
On the search network, though, you’re not advertising to people who don’t want to be advertised to. You’re advertising to people who are looking for something specific. This is key difference between Google Ads & Facebook Ads. Google Ads target people with intent.
4. See results laid out in an easy-to-understand format
You’ll have no idea how to improve if you don’t know what you’re doing wrong. Some analytics dashboards make it near impossible to figure out what that is.
However Google makes everything straightforward and easy to understand. Find out basic information like clicks, impressions, keywords budget, etc., or get even more granular with a Google Analytics integration. It allows you to see exactly how visitors are behaving on your website — right down to what they clicked, where they went next, and how long they’re spending there.
So why use Google Ads?
If you were asking “Why to use Google Ads?” right now you should be asking “Why not?” In terms of online search, google has over 90% of the market. If you are not using google you are missing out.
It doesn’t matter if you are a startup solopreneur in eCommerce or a SME, understanding Google Ads should be top of your to-do list. Learn it, refine it, profit from it.
1. Google Ads offers new sign-ups a Ads credit (usually between $75 ~ $100). Make sure you claim yours here.
2. Google has great support for Google Ads users. You can schedule a call with the Google Ads team to guide you if you run into problems.
3. Try using Adwordswrapper to help build variations of keywords (+Modified +Broad, “Phrase” & [Exact] Match)
Learn more here.